"Under the partnership, 15 BuzzFeed writers will search Whisper for possible articles. The article also provided details on how the partnership will work for BuzzFeed's journalists. "There is no way to capture content and have it live beyond eight hours here, so why not have it live somewhere forever?" It is teeming with the sort of content we will be good at," said Neetzan Zimmerman, Whisper's editor-in-chief.
"BuzzFeed is just a natural partner for Whisper. The New York Times reported the partnership this weekend, suggesting that "no money will change hands" in the process. Whisper and BuzzFeed have struck a deal to turn updates from the app's users into stories on the website. Anonymous gossip-sharing apps Secret and Whisper are the toast of Silicon Valley, but now the latter is set to become the latest source of material for news site BuzzFeed.
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